What We Do

KMR is a full-service custom marketing research practice specializing in focus groups and individual interviews, providing insightful information to smaller businesses and entrepreneurs to make more informed business decisions.

How To Use Us

This type of research is used to explore the perceptions, opinions, beliefs and attitudes of others. For example, find out what your customers, your competitors' customers or what your potential customers think about your product, service, store or advertising, and use that information contstructively to enhance your offering.

An Affordable Investment

In the past, qualitative marketing research was only available to large corporations due to the significant investment required. However, KMR is adept at creating marketing research programs to accommodate the budget of almost any sized business.

We do this by conducting the research at your business, over the telephone or in a public place to avoid the cost of renting expensive facilities. We recruit respondents to participate in the research using your customer list or recruiting respondents at your place of business if possible. We use fewer respondents than large corporations to help keep the investment affordable. Finally, because we too are a small business having gone through the WORC and SEA programs, not only do we understand what it is like to launch and operate a small business, but our fees are substantially less than large research firms. Most research firms cater to large corporations because of their ability to pay and often do not take on smaller projects or clients. Because of our interest in serving the small business community and low overhead, KMR is able to keep your investment affordable.

Our Experience

We have over 17 years of experience in sales, marketing and marketing research with such client companies as Shell Oil and Capital One, and supplier-side experience at NFO Migliara/Kaplan and Research By Design, pharmaceutical marketing research companies. We also conduct research for Fortune 500 firms, advertising, and research agencies.

Learn More

Contact us today. Don't miss the opportunity to explore your ideas with potential customers or understand what your customers or your competitor's customers are thinking. We would be very happy to talk with you about how our services can help your business. After all, knowledge is power!